The Tipping Point: How Little Things Can Make a Big Difference by Malcolm Gladwell
My rating: 4 of 5 stars
Malcolm Gladwell’s first endeavor as an author, The Tipping Point: How Little Things Can Make a Big Difference, is an analysis on the concept of a tipping point: why mysterious changes in levels of success and our lives occur and what factors into these changes. Using examples such as statistics on sudden changes in crime rate and the spread of diseases, an exploration into how rumors diffuse through society, and the rise in sales of a shoe company, Gladwell discusses the factors that go into the tipping points of these changes such as the content of the tipping point, the “Law of the Few”, and the environment of these tipping points. Gladwell explains tipping points with easy-to-understand analysis and pages of research and supporting facts. Full of details and explanations, The Tipping Point: How Little Things Can Make a Big Difference appeals to readers of all ages and interests and changes the way people understand social epidemics. -Kshithija M. ’17
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